Rooted means knowing where it comes from.
We name our sources. We don't hide them.
Shea
Our raw shea butter is sourced from women's cooperatives in Ghana and Burkina Faso. These cooperatives are female-led, community-owned, and pay fair wages through direct trade relationships. We will always name where our shea comes from. It matters.
Other Ingredients
Carrier oils are cold-pressed and sourced from suppliers with documented origins. We do not use anonymous 'blended' oils. Every oil has a source country and a processing method we can name.
Packaging
Amber glass jars with wooden lids. Kraft paper labels. Recyclable cardboard mailers. No plastic in the unboxing experience. The jar is designed to be kept, refilled, and reused.
"Luxury that can't tell you where it came from isn't luxury. It's a costume."